Monthly Archives: February 2009

What Data Should You Ignore?

I recently saw a great video from the author and thought leader Malcolm Gladwell. Basically, his point is that when it comes to data, less is more. The story he tells is that when emergency room physicians were given less … Continue reading

Customer Feedback, Data Analysis, Point of View

Is Your Company IRRITATING Your Customers?

Your first reaction to this question is to say “of course not.” No sane company in today’s economy—or any economy for that matter—wants to irritate its customers. That’s a no-brainer, right? What would your customers say if they were asked? … Continue reading

Customer Feedback, Point of View

Learning from Tony Soprano

In an attempt to fill the gaps in my pop culture knowledge, I recently watched the last season of the acclaimed series, The Sopranos. My favorite scene? Sitting in his psychiatrist’s office reflecting on his close brush with death, his … Continue reading

Point of View

E.G. Insight Survey Success Featured in “Top Stories of 2008″

The 2008 year-end special feature in the Stillwater Gazette (Minnesota) featured the following about E.G. Insight’s involvement in a community survey: “E.G. Insight Managing Partner Gary Gerds told District 834 board members he offered to conduct the survey at no … Continue reading

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