Monthly Archives: August 2009
The Method is the Message
Just for a moment, imagine this scenario: A husband and wife are celebrating their 15th wedding anniversary with a romantic dinner at their favorite Italian restaurant. During the meal, the man says to his bride, “Honey, I hope you know … Continue reading
Success Story: How a Global B2B Supplier Uses the Customer Review Process to Build a Competitive Edge
THE CLIENT A Fortune 500 adhesive manufacturer supplying products to automotive manufacturers around the world. THE CHALLENGE It’s no secret that in the automotive industry, quality, innovation, and cost reduction are critical. Customers don’t just want continuous quality improvement, innovation, … Continue reading
When is the Lowest Price Not the Best Price?
The Situation: Let’s start with the facts. Fact one: Here in Minnesota, we’re in the middle of the driest spring and summer in the past 75 years. Fact two: My wife’s hobby is gardening. These two facts presented us with … Continue reading
