Monthly Archives: September 2009
The Seven Deadly Sins of a B2B Voice of the Customer Program – and How to Avoid Them
As noted in a previous article, the current global economy presents a huge opportunity for business-to-business sales organizations to actively listen to their customers. But there are some common traps that organizations fall into when gathering customer feedback. Don’t let … Continue reading
How Do You Build an Improvement Plan Around Yellow?
For some time, it’s been popular to simplify the customer feedback reporting process to three colors: Red, Yellow and Green. If it works for traffic signals, why wouldn’t it work for customer feedback? Green is great. Green means no worries, … Continue reading
