Monthly Archives: November 2009
Butch is my Trusted Advisor
In a previous post I mentioned what it meant to be a Trusted Advisor in your customers’ eyes. After sharing that, I started thinking about what a Trusted Advisor actually looks like. Well, for me it looks like Butch. Butch … Continue reading
From “Schlubby” to Brilliant in Less Than Three Minutes
Folk singer Judy Collins, recalling one of her early encounters with Bob Dylan, said: “I saw this schlubby-looking guy singing Woody Guthrie songs badly…I thought he was so pathetic. But then I heard Blowin’ in the Wind, and I couldn’t … Continue reading
Gathering Business-to-Business Customer Feedback: Three Rules to Break
I’m not saying sales and marketing leaders in the business-to-consumer (B2C) space have it easy. They don’t. But they often do have relatively easy access to meaningful data. Collecting information from customer transactions and investigating trends has been aided by … Continue reading
Do Your Customers Think of You as a Trusted Advisor?
There is no shortage of salespeople competing for their customers’ time and share of wallet. There is no shortage of noise and clutter in the system; everyone is vying for attention in a difficult economy. Some companies are succeeding; others … Continue reading
