Yearly Archives: 2009
Gathering Business-to-Business Customer Feedback: Three Rules to Break
I’m not saying sales and marketing leaders in the business-to-consumer (B2C) space have it easy. They don’t. But they often do have relatively easy access to meaningful data. Collecting information from customer transactions and investigating trends has been aided by … Continue reading
Do Your Customers Think of You as a Trusted Advisor?
There is no shortage of salespeople competing for their customers’ time and share of wallet. There is no shortage of noise and clutter in the system; everyone is vying for attention in a difficult economy. Some companies are succeeding; others … Continue reading
E.G. Insight Shares Customer Survey Expertise with College Students
St. Paul, MN (October 12, 2009) – St. Olaf College welcomes two team members from E.G. Insight to present “Four Steps in Conducting an Effective Survey” to students in its Entrepreneurial Studies program. The material for the session includes lessons … Continue reading
What Can the Navy SEALs Teach You About Your Customers?
In the September issue of Inc. Magazine, Alden Mills, founder of Perfect Fitness shares a part of his experience with Navy SEAL training: “They’d say, ‘OK, it’s a four mile run.’ I’d run so hard, I’d throw up at the … Continue reading
The Seven Deadly Sins of a B2B Voice of the Customer Program – and How to Avoid Them
As noted in a previous article, the current global economy presents a huge opportunity for business-to-business sales organizations to actively listen to their customers. But there are some common traps that organizations fall into when gathering customer feedback. Don’t let … Continue reading
