Monthly Archives: March 2010

Going Beyond Responsiveness to Meet Customer Needs

In our work with clients, we help them to understand the confidence that their key customers have in their current and future ability to meet their needs. Among other things, many clients are interested to know whether their responsiveness to … Continue reading

Best Practices, Customer Confidence, Customer Feedback, Customer Trust, Point of View

The Customer Confidence Crisis – Why Now is the Time to Rebuild Your Customers’ Trust

Over the past few weeks, the media has been buzzing about the 2010 Edelman Trust Barometer study (details here). It measures and reports the level of trust the general public has in entities like corporations, government, even friends and family. … Continue reading

Business-to-Business Sales, Customer Confidence, Customer Feedback, Customer Trust