Monthly Archives: March 2010
Going Beyond Responsiveness to Meet Customer Needs
In our work with clients, we help them to understand the confidence that their key customers have in their current and future ability to meet their needs. Among other things, many clients are interested to know whether their responsiveness to … Continue reading
The Customer Confidence Crisis – Why Now is the Time to Rebuild Your Customers’ Trust
Over the past few weeks, the media has been buzzing about the 2010 Edelman Trust Barometer study (details here). It measures and reports the level of trust the general public has in entities like corporations, government, even friends and family. … Continue reading