Author Archives: Gary Gerds
“Quality has always been about the fine points…”
“Quality has always been about the fine points…” – Don Cornelius Quality is about the details, the little things that make a difference. And like value, quality is always in the eye of the customer. Have you ever closely examined … Continue reading
Customers See the World Differently
Customers See the World Differently Customers see the world differently from their product and service providers. They are interested in different things; they have different goals and objectives. These differences dramatically affect their overall customer experience. Here is a case … Continue reading
It’s all about Price! (True or False?)
In the words of one purchasing manager, “Price is everything, and it’s nothing.” Continue reading
Is It About Value or Business Benefit?
For the past 20 years E.G. Insight has been in the business of helping our Global 1000 clients collect feedback from their most valuable customers. Our CRp® customer interview process is a structured face-to-face conversation between one key customer contact … Continue reading
Don’t try to “boil the ocean!”
As the New Year unfolds, we begin to feel the pressure to improve our lives overnight. Resolutions are made to eat better, exercise more, stress less, and get things accomplished. Unfortunately, we tend to tackle too many goals, overwhelming and … Continue reading
