Author Archives: Gary Gerds
Sometimes Little Things Drive
Big Customer Decisions
A realtor once told me that home buyers often are swayed positively or negatively over very small things. Buyers sometimes reject a house because they don’t like the color of the living room or the carpet in the bedroom. One … Continue reading
Relationship Equity
Kind of a strange term isn’t it? Relationship equity, hmm… Strong customer relationships can save the day. When problems arise, strong relationships help us get important information, help us to overcome obstacles and mistakes. Strong relationships often help us “win … Continue reading
Every Client Is Different – and
Every Client Is The Same!
Twenty years. E.G. Insight recently celebrated its 20th year in the business of helping clients collect feedback from their most valuable customers. Throughout these 20 years there are some trends that continue to surface no matter what the client or … Continue reading
Are Your Relationships Helping You Win?
Think for a moment about the word “relationship.” What does it mean to you? The dictionary defines relationship as: “Connection, association; involvement; dependent on something else for significance…” When I think about the strongest relationships I have with my suppliers, … Continue reading
Butch is my Trusted Advisor
In a previous post I mentioned what it meant to be a Trusted Advisor in your customers’ eyes. After sharing that, I started thinking about what a Trusted Advisor actually looks like. Well, for me it looks like Butch. Butch … Continue reading
