Author Archives: Nick Wassenberg
What Did Mark Twain Know About
Business-to-Business Customers?
As we’ve mentioned before, data about customers is multiplying. But information about customers – the kind that informs confident business decisions – can be harder to come by. So when I came across this quote on the blog www.gilliganondata.com, it … Continue reading
Are Your Customer Relationships “Emotionally Intelligent”?
For months, best-selling author Dan Pink has posted examples of “emotionally intelligent” signage on his blog. These examples appeal to human emotions and use humor, sarcasm, or parody to get his intended point across. One of my personal favorites can … Continue reading
Three Reasons to Add Face-to-Face Reviews to Your Customer Feedback Efforts
As technology advances, the methods available to collect customer feedback multiply. With social media sites (blogs, Facebook, and Twitter), web-based surveys, and post-transaction reviews on sites like amazon.com, customers have the opportunity to provide feedback for every purchase they make. … Continue reading
The Customer Confidence Crisis – Why Now is the Time to Rebuild Your Customers’ Trust
Over the past few weeks, the media has been buzzing about the 2010 Edelman Trust Barometer study (details here). It measures and reports the level of trust the general public has in entities like corporations, government, even friends and family. … Continue reading
Customers Often Say It Best
As a company that helps other organizations listen to their customers, we also make a point to actively gather feedback from our own clients. And when gathering feedback from our clients, we’re often reminded of just how important the act … Continue reading
