Author Archives: Rhonda Sunnarborg

About Rhonda Sunnarborg

Senior Consultant
E.G. Insight
Full bio

Listening with an Ear For Innovation

In Alan Murray’s latest Wall Street Journal article, he mentions that when the Journal’s CEO Council was asked to name the most influential business book, many members cited Clayton Christensen’s The Innovator’s Dilemma. What does Christensen say about innovation that … Continue reading

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Best Practices, Business-to-Business Sales, Customer Confidence, Customer Feedback, Customer Trust, Point of View, Voice of the Customer

Who Are Your Competitors?

Did anybody else read the latest Fast Company article about Blockbuster? In it Kevin Lewis, the head of Blockbuster’s digital strategy, makes the following comment about their competition in the phone app market: “By the way, my biggest competitors in … Continue reading

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Best Practices, Business-to-Business Sales, Customer Confidence, Customer Feedback, Customer Trust, Point of View

The Client Review Process and
Winning Work

At E.G. Insight, we know that structured feedback conversations with your most important customers pave the way for winning more business. Recently, Senior Consultant Rhonda Sunnarborg visited with a client contact who uses the CRp® client interview process to learn … Continue reading

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Business-to-Business Sales, Customer Confidence, Customer Feedback, Customer Trust, Point of View

Martin Scorsese and Confident Customers

In accepting the Cecil B. DeMille Award for lifetime achievement in motion pictures, filmmaker Martin Scorsese quoted Faulkner: “The past is never dead. It’s not even past.” That got me thinking… Maybe that’s why your customers keep bringing up issues … Continue reading

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Customer Feedback, Point of View

From “Schlubby” to Brilliant in Less Than Three Minutes

Folk singer Judy Collins, recalling one of her early encounters with Bob Dylan, said: “I saw this schlubby-looking guy singing Woody Guthrie songs badly…I thought he was so pathetic. But then I heard Blowin’ in the Wind, and I couldn’t … Continue reading

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Best Practices, Customer Feedback, Point of View