Category Archives: Business-to-Business Sales
Your Customer is Sending an Invitation… Don’t Forget to RSVP
After more than ten years in this business, I have read thousands of interviews our clients have conducted with their most important customers. I am sometimes asked what, if anything, surprises me about the challenges and opportunities our clients have … Continue reading
The Client Review Process and
Winning Work
At E.G. Insight, we know that structured feedback conversations with your most important customers pave the way for winning more business. Recently, Senior Consultant Rhonda Sunnarborg visited with a client contact who uses the CRp® client interview process to learn … Continue reading
What Did Mark Twain Know About
Business-to-Business Customers?
As we’ve mentioned before, data about customers is multiplying. But information about customers – the kind that informs confident business decisions – can be harder to come by. So when I came across this quote on the blog www.gilliganondata.com, it … Continue reading
Are Your Customer Relationships “Emotionally Intelligent”?
For months, best-selling author Dan Pink has posted examples of “emotionally intelligent” signage on his blog. These examples appeal to human emotions and use humor, sarcasm, or parody to get his intended point across. One of my personal favorites can … Continue reading
Three Reasons to Add Face-to-Face Reviews to Your Customer Feedback Efforts
As technology advances, the methods available to collect customer feedback multiply. With social media sites (blogs, Facebook, and Twitter), web-based surveys, and post-transaction reviews on sites like amazon.com, customers have the opportunity to provide feedback for every purchase they make. … Continue reading
