Category Archives: Customer Trust
Customers See the World Differently
Customers see the world differently from their product and service providers. They are interested in different things; they have different goals and objectives. These differences dramatically affect their overall customer experience. Here is a case in point. I recently asked … Continue reading
Listening with an Ear For Innovation
In Alan Murray’s latest Wall Street Journal article, he mentions that when the Journal’s CEO Council was asked to name the most influential business book, many members cited Clayton Christensen’s The Innovator’s Dilemma. What does Christensen say about innovation that … Continue reading
Who Are Your Competitors?
Did anybody else read the latest Fast Company article about Blockbuster? In it Kevin Lewis, the head of Blockbuster’s digital strategy, makes the following comment about their competition in the phone app market: “By the way, my biggest competitors in … Continue reading
Clarity in B2B Customer Communications
I recently met with a consultant from another firm that is interested in partnering with us at E.G. Insight. The conversation with her got me thinking about the importance of clarity when communicating with B2B customers. The woman I met … Continue reading
The Client Review Process and
Winning Work
At E.G. Insight, we know that structured feedback conversations with your most important customers pave the way for winning more business. Recently, Senior Consultant Rhonda Sunnarborg visited with a client contact who uses the CRp® client interview process to learn … Continue reading
