Category Archives: Data Analysis
E.G. Insight’s Top Posts of 2009
As we look forward to 2010, we also reflect on what we’ve learned during the past year. One way to do this is to check out E.G. Insight’s “top five” postings for 2009—the most frequently visited articles at www.eginsight.com/news Each … Continue reading
Beyond Customer Satisfaction: What Really Makes B2B Customers Loyal?
If you’ve seen the results from a survey of your customers’ satisfaction, you probably walked away with three things: Findings – good and bad – that were close to what you expected. Data that surprised you – ratings that were … Continue reading
E.G. Insight Completes 2009 Study on Business-to-Business Customer Satisfaction, Confidence, and Loyalty
Saint Paul, MN, March 25, 2009 – The customer research and consulting firm E.G. Insight has created the 2009 edition of its benchmarking report which uses advanced metrics in measuring customer satisfaction, confidence, and loyalty. Using data from over 238,000 … Continue reading
What Data Should You Ignore?
I recently saw a great video from the author and thought leader Malcolm Gladwell. Basically, his point is that when it comes to data, less is more. The story he tells is that when emergency room physicians were given less … Continue reading
B2B Customer Satisfaction Survey: Advanced Analysis Methods for Impact
Client A global company specializing in providing product testing systems to large manufacturers. More than 78% of the client’s revenue came from large accounts, which made customer loyalty absolutely critical. Challenge The client had already done 350+ customer satisfaction surveys … Continue reading
