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As we look forward to 2010, we also reflect on what we’ve learned during the past year. One way to do this is to check out E.G. Insight’s “top five” postings for 2009—the most frequently visited articles at www.eginsight.com/news

Each of the top posts listed below share common themes of rebuilding relationships, using customer feedback to inspire action, or best practices in business-to-business customer feedback.

Feel free to browse any you may have missed. We’ll continue to build on these themes in 2010 and we look for your input regarding other topics you’d like us to cover. Thanks for reading!

1. B2B Customer Satisfaction Survey: Advanced Analysis Methods for Impact
2. Beyond Customer Satisfaction: What Really Makes B2B Customers Loyal?
3. The Collapse of Supplier Trust – and Four Steps to
   Rebuild It
4. The Seven Deadly Sins of a B2B Voice of the Customer Program – and How to Avoid Them
5. The Method is the Message
   

December 14, 2009, Saint Paul, Minnesota, USA – E.G. Insight, a leader in customer feedback processes, is pleased to announce the addition of Jane Alexander as a Vice President of Business Development.

Jane’s main focus will be to create new business opportunities and strategic partnerships for E.G. Insight. She will work with companies to identify a feedback strategy aligned with business goals and supported by a variety of E.G. Insight tools, including the Customer Review Process (CRp^®). The Customer Review Process is a customized process that increases customer knowledge, improves customer relationships, reduces client turnover, and enhances the skills of a sales team.

Jane brings a history of sales and marketing leadership to E.G. Insight. She was a consultant and business development leader for 21 years at Hewitt Associates, where she led the significant growth of Hewitt Associates’ Minneapolis market as the market manager. Most recently she was the Vice President of Sales at RedBrick Health, a health care start-up company.

Managing Partner Eric Engwall said, “We’re excited to add someone with Jane’s accomplishments to our team. She is a strong business development leader with a keen focus on helping clients. She has the experience and knowledge that helped her to have a positive impact on day one. Jane joins us with the right skills, at the right time, and we look forward to great things in 2010 and beyond.”

As organizations worldwide seek to build trust with their most important customers, E.G. Insight’s aim is to share its experience, proven methods, and best practices in collecting actionable feedback. The addition of Jane to the team will help achieve this goal.

About E.G. Insight - E.G. Insight helps companies worldwide develop and implement feedback processes that yield a better understanding of the current health of critical business relationships, and further assists clients to use that data to make better business decisions and guide organizational improvement.

For more information please contact Nick Wassenberg at 1.651.288.1469 or nick.wassenberg@eginsight.com. To learn more about E.G. Insight, please visit www.eginsight.com.

Thursday, April 16, 2009 - For the fifth year in a row, Bsquared has been invited to attend the International Aerospace Quality Group (IAQG) General Assembly Forum, 20th - 24th April in Phoenix, Arizona. The forum brings together representatives of the aerospace community from across the globe. The purpose of the IAQG is to implement initiatives that make significant improvements in quality and reductions in cost throughout the value stream, thereby improving the performance of the organization.

This year, Bsquared is delighted to be able to support the event with their strategic partner, E.G. Insight, based in St. Paul, Minnesota. Bsquared and E.G. Insight, specialists in business-to-business (B2B) customer relationships, are one of only nine companies featured in the Performance Excellence Marketplace (PEM). The PEM showcases companies recognized as making a best practice contribution to the aerospace and defense industry.
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Saint Paul, MN, March 25, 2009 - The customer research and consulting firm E.G. Insight has created the 2009 edition of its benchmarking report which uses advanced metrics in measuring customer satisfaction, confidence, and loyalty.

Using data from over 238,000 in-depth interviews and E.G. Insight’s proprietary Customer Confidence Index® metric, a team of analysts has created a comprehensive report to provide benchmark scores across 15 key performance indicators, including Value, Product Quality, Delivery, and Innovation.
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E.G. Insight Begins Cross-Cultural Research on Business-to-Business Customer Confidence, Satisfaction, and Loyalty

Saint Paul, MN, November, 2008 - The customer research and consulting firm, E.G. Insight, has initiated a study to look at geographic and cultural trends in business-to-business customer behavior and performance ratings.

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