Category Archives: Point of View
Your best deserve better…
While it’s not at all unusual for us to be working alongside a survey provider within a common client, the obvious question always is: “If you’re satisfied with what you’re already doing, why do you need another approach?” Continue reading
Is It About Value or Business Benefit?
For the past 20 years E.G. Insight has been in the business of helping our Global 1000 clients collect feedback from their most valuable customers. Our CRp® customer interview process is a structured face-to-face conversation between one key customer contact … Continue reading
Don’t try to “boil the ocean!”
As the New Year unfolds, we begin to feel the pressure to improve our lives overnight. Resolutions are made to eat better, exercise more, stress less, and get things accomplished. Unfortunately, we tend to tackle too many goals, overwhelming and … Continue reading
Sometimes Little Things Drive
Big Customer Decisions
A realtor once told me that home buyers often are swayed positively or negatively over very small things. Buyers sometimes reject a house because they don’t like the color of the living room or the carpet in the bedroom. One … Continue reading
Relationship Equity
Kind of a strange term isn’t it? Relationship equity, hmm… Strong customer relationships can save the day. When problems arise, strong relationships help us get important information, help us to overcome obstacles and mistakes. Strong relationships often help us “win … Continue reading
