Category Archives: Point of View
Going Old School
In casual conversation it’s not uncommon to hear someone described as being “old school.” Most often it’s not an ageist insult, but a compliment – a label that conveys respect for someone who lives and acts according to traditional values. … Continue reading
What Can a Coffee Cup Teach
You About Innovation?
Sometimes lessons come from the most familiar and mundane places. With all due respect to the makers and marketers of disposable coffee cups and the lids that cover them, I never would have looked to those products as sources of … Continue reading
Listening with an Ear For Innovation
In Alan Murray’s latest Wall Street Journal article, he mentions that when the Journal’s CEO Council was asked to name the most influential business book, many members cited Clayton Christensen’s The Innovator’s Dilemma. What does Christensen say about innovation that … Continue reading
Who Are Your Competitors?
Did anybody else read the latest Fast Company article about Blockbuster? In it Kevin Lewis, the head of Blockbuster’s digital strategy, makes the following comment about their competition in the phone app market: “By the way, my biggest competitors in … Continue reading
Clarity in B2B Customer Communications
I recently met with a consultant from another firm that is interested in partnering with us at E.G. Insight. The conversation with her got me thinking about the importance of clarity when communicating with B2B customers. The woman I met … Continue reading
