Category Archives: Voice of the Customer

Listening to Solve; Listening to Relate

I recently had a conversation with a friend that was facing a tough decision and was feeling a certain amount of distress over the predicament she was in. As she described her challenge and the difficult choices she faced, I … Continue reading

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Business-to-Business Sales, Customer Feedback, Customer Relationships, Voice of the Customer , , ,

Communication is key – do you know what I mean?

Is your company’s feedback initiative structured to capture your customers’ actual challenges and expectations? Continue reading

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Customer Feedback, Uncategorized, Voice of the Customer

Obsolete? Customers Beg to Differ

Buyers don’t want your salespeople to just be wandering their hallways in search of the next deal. What they do want is the specialized knowledge and advice that their suppliers can provide. Continue reading

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Business-to-Business Sales, Customer Relationships, Voice of the Customer , , ,

7 Things Customers Want

We all know that the lists of customer wants, needs, complaints and requests can be quite long and varied. These are just some of the themes gathered from the customer complaints and compliments heard by our clients. Continue reading

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Business-to-Business Sales, Customer Feedback, Customer Relationships, Voice of the Customer ,

“Quality has always been about the fine points…”

“Quality has always been about the fine points…”  – Don Cornelius Quality is about the details, the little things that make a difference. And like value, quality is always in the eye of the customer. Have you ever closely examined … Continue reading

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Customer Feedback, Voice of the Customer