Category Archives: Voice of the Customer
Listening with an Ear For Innovation
In Alan Murray’s latest Wall Street Journal article, he mentions that when the Journal’s CEO Council was asked to name the most influential business book, many members cited Clayton Christensen’s The Innovator’s Dilemma. What does Christensen say about innovation that … Continue reading
Your Customer is Sending an Invitation… Don’t Forget to RSVP
After more than ten years in this business, I have read thousands of interviews our clients have conducted with their most important customers. I am sometimes asked what, if anything, surprises me about the challenges and opportunities our clients have … Continue reading
What Did Mark Twain Know About
Business-to-Business Customers?
As we’ve mentioned before, data about customers is multiplying. But information about customers – the kind that informs confident business decisions – can be harder to come by. So when I came across this quote on the blog www.gilliganondata.com, it … Continue reading
E.G. Insight’s Eric Engwall and Nick Wassenberg Featured in Business Insider’s Voice of the Customer Series
As part of a series outlining the purposes, objectives, and tools used by companies worldwide, Business Insider spoke with a group of customer research experts to get the latest trends and issues related to voice of the customer programs. E.G. … Continue reading
