What We Do

Why It's Different

Our market studies are completely custom-designed to meet each client’s specific needs. Interviews are conducted by our seasoned senior consultants who are trained and experienced in gathering feedback. Results are processed immediately. Analysis is thorough, understandable, timely, and actionable.

When It's Right

Market studies are right when leaders need quick access to actionable information to help them make confident decisions about product development, pricing, market segments, personnel, competitors, and promotions.

Who It's For

Market studies are for companies seeking to enter new markets, introduce new products or services, or better understand the existing competitive landscape. Our clients often desire more information about their position in the marketplace – or share of their customer’s wallet. Occasionally our clients simply want more information about their customers’ current decision-making processes and an indication of those customers' current and future budgets.

How It Works

E.G. Insight is a full-service market study provider. Our market studies generally consist of telephone interviews, 15 to 30 minutes in length, conducted by our senior consultants with a client’s existing or prospective customers.

E.G. crafts and pilot tests a custom interview script designed to meet the specific information needs of the client. E.G. schedules telephone appointments and conducts interviews, then processes and stores interview results. A thorough analysis and report of interview findings is created and presented to the client’s leadership team, along with our recommendations for achieving maximum impact.