August 27, 2010
Published by Rhonda Sunnarborg at August 27, 2010
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Listening with an Ear For Innovation

In Alan Murray’s latest Wall Street Journal article, he mentions that when the Journal’s CEO Council was asked to name the most influential business book, many […]
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August 24, 2010
Published by Rhonda Sunnarborg at August 24, 2010
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Who Are Your Competitors?

Did anybody else read the latest Fast Company article about Blockbuster? In it Kevin Lewis, the head of Blockbuster’s digital strategy, makes the following comment about […]
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August 9, 2010
Published by Eric Engwall at August 9, 2010
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Your Customer is Sending an Invitation… Don’t Forget to RSVP

After more than ten years in this business, I have read thousands of interviews our clients have conducted with their most important customers. I am sometimes […]
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June 14, 2010
Published by Nick Wassenberg at June 14, 2010
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What Did Mark Twain Know About Business-to-Business Customers?

As we’ve mentioned before, data about customers is multiplying. But information about customers – the kind that informs confident business decisions – can be harder to […]
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May 17, 2010
Published by Gary Gerds at May 17, 2010
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E.G. Insight’s Gary Gerds Shares Best Practices in Gathering Actionable Business-to-Business Customer Feedback

May 17, 2010 – Düsseldorf, Germany – In ongoing Voice of the Customer work with a global chemical company, Gary Gerds of E.G. Insight will conduct […]
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March 31, 2010
Published by Eric Engwall at March 31, 2010
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Going Beyond Responsiveness to Meet Customer Needs

In our work with clients, we help them to understand the confidence that their key customers have in their current and future ability to meet their […]
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February 11, 2010
Published by Nick Wassenberg at February 11, 2010
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Customers Often Say It Best

As a company that helps other organizations listen to their customers, we also make a point to actively gather feedback from our own clients. And when […]
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January 19, 2010
Published by Eric Engwall at January 19, 2010
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Where Do Customer Demands Come From?

When thinking about business-to-business customers, we rarely think about pizza chains – but maybe we should. Consider Domino’s Pizza: Advances in technology have helped improve their […]
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December 8, 2009
Published by Gary Gerds at December 8, 2009
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Are Your Relationships Helping You Win?

Think for a moment about the word “relationship.” What does it mean to you? The dictionary defines relationship as: “Connection, association; involvement; dependent on something else […]
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