Best Practices – Page 3

November 23, 2009

Published by Rhonda Sunnarborg at November 23, 2009

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From “Schlubby” to Brilliant in Less Than Three Minutes

Folk singer Judy Collins, recalling one of her early encounters with Bob Dylan, said: “I saw this schlubby-looking guy singing Woody Guthrie songs badly…I thought he […]

November 17, 2009

Published by Nick Wassenberg at November 17, 2009

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Gathering Business-to-Business Customer Feedback: Three Rules to Break

I’m not saying sales and marketing leaders in the business-to-consumer (B2C) space have it easy. They don’t. But they often do have relatively easy access to […]

November 3, 2009

Published by Eric Engwall at November 3, 2009

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Do Your Customers Think of You as a Trusted Advisor?

There is no shortage of salespeople competing for their customers’ time and share of wallet. There is no shortage of noise and clutter in the system; […]

October 5, 2009

Published by Eric Engwall at October 5, 2009

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What Can the Navy SEALs Teach You About Your Customers?

In the September issue of Inc. Magazine, Alden Mills, founder of Perfect Fitness shares a part of his experience with Navy SEAL training: “They’d say, ‘OK, […]

September 22, 2009

Published by Eric Engwall at September 22, 2009

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The Seven Deadly Sins of a B2B Voice of the Customer Program – and How to Avoid Them

As noted in a previous article, the current global economy presents a huge opportunity for business-to-business sales organizations to actively listen to their customers. But there […]

September 9, 2009

Published by Gary Gerds at September 9, 2009

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How Do You Build an Improvement Plan Around Yellow?

For some time, it’s been popular to simplify the customer feedback reporting process to three colors: Red, Yellow and Green. If it works for traffic signals, […]

August 20, 2009

Published by E.G. Insight, Inc. at August 20, 2009

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Success Story: How a Global B2B Supplier Uses the Customer Review Process to Build a Competitive Edge

THE CLIENT A Fortune 500 adhesive manufacturer supplying products to automotive manufacturers around the world. THE CHALLENGE It’s no secret that in the automotive industry, quality, […]

July 15, 2009

Published by Eric Engwall at July 15, 2009

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An Uncomfortable Truth: Your Most Important Customers Are Talking About You

We don’t need to remind you that these are difficult times. Keeping your best customers is the key to stabilizing your business, growing revenue, and maintaining […]

June 22, 2009

Published by E.G. Insight, Inc. at June 22, 2009

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Bsquared Consulting and E.G. Insight Meet with Aerospace Leaders to Share Best Practices for Using Business-to-Business Customer Feedback to Improve Quality

Rob Brickle from Bsquared Consulting and Gary Gerds from E.G. Insight recently had the privilege of being part of the International Aerospace Quality Group’s (IAQG) semiannual […]