Point of View – Page 2

August 24, 2010

Published by Rhonda Sunnarborg at August 24, 2010

Categories

Who Are Your Competitors?

Did anybody else read the latest Fast Company article about Blockbuster? In it Kevin Lewis, the head of Blockbuster’s digital strategy, makes the following comment about […]

August 12, 2010

Published by Eric Engwall at August 12, 2010

Categories

Clarity in B2B Customer Communications

I recently met with a consultant from another firm that is interested in partnering with us at E.G. Insight. The conversation with her got me thinking […]

August 9, 2010

Published by Eric Engwall at August 9, 2010

Categories

Your Customer is Sending an Invitation… Don’t Forget to RSVP

After more than ten years in this business, I have read thousands of interviews our clients have conducted with their most important customers. I am sometimes […]

August 3, 2010

Published by Rhonda Sunnarborg at August 3, 2010

Categories

The Client Review Process and Winning Work

At E.G. Insight, we know that structured feedback conversations with your most important customers pave the way for winning more business. Recently, Senior Consultant Rhonda Sunnarborg […]

May 26, 2010

Published by Nick Wassenberg at May 26, 2010

Categories

E.G. Insight’s Eric Engwall and Nick Wassenberg Featured in Business Insider’s Voice of the Customer Series

As part of a series outlining the purposes, objectives, and tools used by companies worldwide, Business Insider spoke with a group of customer research experts to […]

April 27, 2010

Published by Nick Wassenberg at April 27, 2010

Categories

Are Your Customer Relationships “Emotionally Intelligent”?

For months, best-selling author Dan Pink has posted examples of “emotionally intelligent” signage on his blog. These examples appeal to human emotions and use humor, sarcasm, […]

March 31, 2010

Published by Eric Engwall at March 31, 2010

Categories

Going Beyond Responsiveness to Meet Customer Needs

In our work with clients, we help them to understand the confidence that their key customers have in their current and future ability to meet their […]

February 17, 2010

Published by Rhonda Sunnarborg at February 17, 2010

Categories

Martin Scorsese and Confident Customers

In accepting the Cecil B. DeMille Award for lifetime achievement in motion pictures, filmmaker Martin Scorsese quoted Faulkner: “The past is never dead. It’s not even […]

February 11, 2010

Published by Nick Wassenberg at February 11, 2010

Categories

Customers Often Say It Best

As a company that helps other organizations listen to their customers, we also make a point to actively gather feedback from our own clients. And when […]