August 26, 2009

The Method is the Message

Just for a moment, imagine this scenario: A husband and wife are celebrating their 15th wedding anniversary with a romantic dinner at their favorite Italian restaurant. […]
August 11, 2009

When is the Lowest Price Not the Best Price?

The Situation: Let’s start with the facts. Fact one: Here in Minnesota, we’re in the middle of the driest spring and summer in the past 75 […]
July 15, 2009

An Uncomfortable Truth: Your Most Important Customers Are Talking About You

We don’t need to remind you that these are difficult times. Keeping your best customers is the key to stabilizing your business, growing revenue, and maintaining […]
July 8, 2009

Beyond Customer Satisfaction: What Really Makes B2B Customers Loyal?

If you’ve seen the results from a survey of your customers’ satisfaction, you probably walked away with three things: Findings – good and bad – that […]
June 12, 2009

The Collapse of Supplier Trust – and Four Steps to Rebuild It

A recent article from the Harvard Business Review states that the level of trust organizations have in their suppliers is a casualty of the economic downturn. […]
May 13, 2009

Is There a Seat for Your Customer in Your Board Room?

We recently had the privilege of facilitating a Customer Board of Directors meeting for the services division of one of our clients, a Fortune 500 industrial […]
April 8, 2009

Can Your Survey Sell?

When is the last time your customer survey made a sale? At E.G. Insight, we think surveys are great tools – for some things. Surveys can […]
February 18, 2009

What Data Should You Ignore?

I recently saw a great video from the author and thought leader Malcolm Gladwell. Basically, his point is that when it comes to data, less is […]
February 13, 2009

Is Your Company Irritating Customers?

Your first reaction to this question is to say “of course not.” No sane company in today’s economy—or any economy for that matter—wants to irritate its […]