Blog Authors
Gary Gerds (Gary) (14)Managing Partner
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Category Archives: Business-to-Business Sales
B2C Influences on B2B Customer Expectations
We’re pleased to introduce our first guest blogger, Shannon Gronemeyer of Customer Centered Strategies. CCS is one of E.G. Insight’s alliance partners, and is a natural fit with our business due to the firm’s sharp focus on using customer insight … Continue reading
Listening to Solve; Listening to Relate
I recently had a conversation with a friend that was facing a tough decision and was feeling a certain amount of distress over the predicament she was in. As she described her challenge and the difficult choices she faced, I … Continue reading
Repairing Relationships with an At-Risk Account
Using the Customer Review process to rebuild confidence with a B-to-B account The Challenge For two months, an Account Executive at our financial industry client had been trying unsuccessfully to get in front of one of his key customer contacts. … Continue reading
Communication is Everything
Customers often feel their issue is not receiving the attention it deserves – not because this is necessarily true, but because they are not communicated to about efforts underway to solve their problem. Continue reading
Obsolete? Customers Beg to Differ
Buyers don’t want your salespeople to just be wandering their hallways in search of the next deal. What they do want is the specialized knowledge and advice that their suppliers can provide. Continue reading
