March 8, 2010

The Customer Confidence Crisis – Why Now is the Time to Rebuild Your Customers’ Trust

Over the past few weeks, the media has been buzzing about the 2010 Edelman Trust Barometer study (details here). It measures and reports the level of […]
February 17, 2010

Martin Scorsese and Confident Customers

In accepting the Cecil B. DeMille Award for lifetime achievement in motion pictures, filmmaker Martin Scorsese quoted Faulkner: “The past is never dead. It’s not even […]
February 11, 2010

Customers Often Say It Best

As a company that helps other organizations listen to their customers, we also make a point to actively gather feedback from our own clients. And when […]
January 19, 2010

Where Do Customer Demands Come From?

When thinking about business-to-business customers, we rarely think about pizza chains – but maybe we should. Consider Domino’s Pizza: Advances in technology have helped improve their […]
December 29, 2009

E.G. Insight’s Top Posts of 2009

As we look forward to 2010, we also reflect on what we’ve learned during the past year. One way to do this is to check out […]
December 8, 2009

Are Your Relationships Helping You Win?

Think for a moment about the word “relationship.” What does it mean to you? The dictionary defines relationship as: “Connection, association; involvement; dependent on something else […]
November 30, 2009

Butch is my Trusted Advisor

In a previous post I mentioned what it meant to be a Trusted Advisor in your customers’ eyes. After sharing that, I started thinking about what […]
November 23, 2009

From “Schlubby” to Brilliant in Less Than Three Minutes

Folk singer Judy Collins, recalling one of her early encounters with Bob Dylan, said: “I saw this schlubby-looking guy singing Woody Guthrie songs badly…I thought he […]
November 17, 2009

Gathering Business-to-Business Customer Feedback: Three Rules to Break

I’m not saying sales and marketing leaders in the business-to-consumer (B2C) space have it easy. They don’t. But they often do have relatively easy access to […]