August 26, 2009

The Method is the Message

Just for a moment, imagine this scenario: A husband and wife are celebrating their 15th wedding anniversary with a romantic dinner at their favorite Italian restaurant. […]
August 20, 2009

Success Story: How a Global B2B Supplier Uses the Customer Review Process to Build a Competitive Edge

THE CLIENT A Fortune 500 adhesive manufacturer supplying products to automotive manufacturers around the world. THE CHALLENGE It’s no secret that in the automotive industry, quality, […]
August 11, 2009

When is the Lowest Price Not the Best Price?

The Situation: Let’s start with the facts. Fact one: Here in Minnesota, we’re in the middle of the driest spring and summer in the past 75 […]
July 15, 2009

An Uncomfortable Truth: Your Most Important Customers Are Talking About You

We don’t need to remind you that these are difficult times. Keeping your best customers is the key to stabilizing your business, growing revenue, and maintaining […]
July 8, 2009

Beyond Customer Satisfaction: What Really Makes B2B Customers Loyal?

If you’ve seen the results from a survey of your customers’ satisfaction, you probably walked away with three things: Findings – good and bad – that […]
June 22, 2009

Bsquared Consulting and E.G. Insight Meet with Aerospace Leaders to Share Best Practices for Using Business-to-Business Customer Feedback to Improve Quality

Rob Brickle from Bsquared Consulting and Gary Gerds from E.G. Insight recently had the privilege of being part of the International Aerospace Quality Group’s (IAQG) semiannual […]
June 12, 2009

The Collapse of Supplier Trust – and Four Steps to Rebuild It

A recent article from the Harvard Business Review states that the level of trust organizations have in their suppliers is a casualty of the economic downturn. […]
May 13, 2009

Is There a Seat for Your Customer in Your Board Room?

We recently had the privilege of facilitating a Customer Board of Directors meeting for the services division of one of our clients, a Fortune 500 industrial […]
April 16, 2009

Bsquared Consulting, E.G. Insight Showcase B2B Customer Relationship Best Practices to the International Aerospace Community

Thursday, April 16, 2009 – For the fifth year in a row, Bsquared has been invited to attend the International Aerospace Quality Group (IAQG) General Assembly […]