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Relationship Maturity Concerns

We’re trying to incorporate the voice of the customer, but don’t know where to start.

The other things we’re doing don’t get me very far; how do we get better at taking care of our customers and improving the relationships? How do I get a clearer voice?

We need to increase the focus we have on customers.

We've got a voice of the customer process, but I need more insight about our strategic accounts. Ratings and graphs just aren't enough from those customers.

We're gathering lots of transaction and satisfaction data from users, but we're not hearing from the contacts at senior levels.