Author Archives: Eric Engwall

Eric Engwall

About Eric Engwall

Managing Partner
Full bio

Obsolete? Customers Beg to Differ

Buyers don’t want your salespeople to just be wandering their hallways in search of the next deal. What they do want is the specialized knowledge and advice that their suppliers can provide. Continue reading

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Business-to-Business Sales, Customer Relationships, Voice of the Customer , , ,

7 Things Customers Want

We all know that the lists of customer wants, needs, complaints and requests can be quite long and varied. These are just some of the themes gathered from the customer complaints and compliments heard by our clients. Continue reading

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Business-to-Business Sales, Customer Feedback, Customer Relationships, Voice of the Customer ,

Your best deserve better…

While it’s not at all unusual for us to be working alongside a survey provider within a common client, the obvious question always is: “If you’re satisfied with what you’re already doing, why do you need another approach?” Continue reading

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Best Practices, Customer Feedback, Customer Relationships, Point of View, Voice of the Customer , ,

Customer Relationships and the Trap of the Familiar

To avoid missing opportunities and failing to see potential threats in customer relationships, consciously change your routine. Look at your customer from a new angle. Continue reading

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Business-to-Business Sales, Customer Relationships, Voice of the Customer

Going Old School

In casual conversation it’s not uncommon to hear someone described as being “old school.” Most often it’s not an ageist insult, but a compliment – a label that conveys respect for someone who lives and acts according to traditional values. … Continue reading

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Best Practices, Customer Confidence, Customer Feedback, Point of View, Voice of the Customer