Author Archives: Eric Engwall
Your best deserve better…
While it’s not at all unusual for us to be working alongside a survey provider within a common client, the obvious question always is: “If you’re satisfied with what you’re already doing, why do you need another approach?” Continue reading
Customer Relationships and the Trap of the Familiar
To avoid missing opportunities and failing to see potential threats in customer relationships, consciously change your routine. Look at your customer from a new angle. Continue reading
Going Old School
In casual conversation it’s not uncommon to hear someone described as being “old school.” Most often it’s not an ageist insult, but a compliment – a label that conveys respect for someone who lives and acts according to traditional values. … Continue reading
What Can a Coffee Cup Teach
You About Innovation?
Sometimes lessons come from the most familiar and mundane places. With all due respect to the makers and marketers of disposable coffee cups and the lids that cover them, I never would have looked to those products as sources of … Continue reading
Clarity in B2B Customer Communications
I recently met with a consultant from another firm that is interested in partnering with us at E.G. Insight. The conversation with her got me thinking about the importance of clarity when communicating with B2B customers. The woman I met … Continue reading
