Our Team

ERIC ENGWALL
ERIC ENGWALL
PRESIDENT

Eric’s entire career in business has focused on two passions: helping people and the organizations they inhabit to build stronger relationships, and being more effective at what they do. He has been a national account manager, led an inside sales group, a senior consultant for a leading talent management firm, and became the sales effectiveness practice leader. Currently, he is the owner and president of E.G. Insight, Inc. – a firm focused on equipping clients to gather feedback from their most valued customers.

As part of Business Efficacy’s extended team, Eric helps clients to measure the health of customer relationships and to gain deep understanding of what their most important customers expect and need from them, both today and into the future. He and his colleagues at E.G. Insight specialize in equipping clients to gather strategic insights from senior contacts in critical customers. His client work requires him to deliver candid messages to senior leaders, creating the urgency and commitment required to overcome organizational inertia and solve real problems or pursue new business opportunities.

Over the years Eric has worked with clients such as Cargill Inc., Eaton Corporation, Fluor Corporation, Wells Fargo, Shell, and Becton Dickinson. Regardless of the client he’s working with, he claims “I take my work seriously, but not myself” as his professional motto. His sincerity, commitment, and humor make him a trusted advisor to his clients and a valued contributor to Business Efficacy.

651.288.1460
Sonya Anderson
Sonya Anderson
ASSOCIATE CONSULTANT

Sonya is E.G. Insight’s Associate Consult and Senior Project Manager. She plays the primary role in planning and implementing our customer feedback projects and serves as the communication hub between contacts in our clients’ organizations and the consulting, research, and production team members at E.G. In short, she makes it all come together!

Sonya has worked for E.G. for 16 years and has helped multiple clients across a variety of industries to get the most from their stakeholder feedback processes. Clients routinely comment on her project management skills and client-centered approach. She is a first-class problem solver and enjoys finding new and creative ways to improve E.G.’s processes and make our clients happy.

When out of the office, you will most often find Sonya in front of her sewing machine pursuing her quilt-making passion or puttering out in the garden.

Alyssa Tuma
Alyssa Tuma
CLIENT INSIGHT ANALYST

Alyssa is E.G. Insight’s Client Insight Analyst–this means she spends most of her day sifting through feedback data to help people understand what their customers truly want. Whether it’s pulling together big-picture themes or uncovering rare nuggets of insight, Alyssa thrives on giving our clients the best possible view into their stakeholders’ brains.

After working in B2C customer service, Alyssa joined E.G. Insight in 2008 to broaden her experience in voice of the customer work, particularly within B2B settings. In addition to acting as the primary data touchpoint for E.G., Alyssa has managed a variety of accounts and projects within multiple industries. Here at E.G., she’s worked with financial firms, hospitality companies, and multinational oil and gas organizations (to name a few). Her favorite part of this job is that there is always something new to learn!

Outside the office, you’ll likely find Alyssa at one of the animal shelters she volunteers with—Midwest Avian Adoption & Rescue Services and Feline Rescue of St. Paul, improving her calligraphy, or vying for champion at pub trivia.

651.288.1466
Jo Ellen Grebinowski
Jo Ellen Grebinowski
DESKTOP PUBLISHING SPECIALIST

Design, desktop publishing, printing, formatting, and fonts – Jo Ellen covers it all expertly for E.G. Insight. Jo helps create the materials that our clients use to interview and survey their customers, employees, and suppliers. She works closely with the project teams to provide deliverables that are custom designed to meet specific client requests and goals.

We are frequently praised by clients for the beauty and professionalism of our presentations and print materials, and we have Jo to thank for this! Her 20-plus years at E.G. have made her extremely experienced at creating visually engaging products. In addition to client work, she pulls together our marketing materials and ensures our design is clean and consistent.
When not in the office, Jo enjoys exploring the outdoors and generously giving time to activities that strengthen the community.

SHANNON GRONEMEYER
SHANNON GRONEMEYER
ALLIANCE PARTNER

Shannon’s corporate background includes leadership roles in sales, channel management, and customer experience. In these areas, he successfully initiates and oversees wide, enterprising transformation efforts, such as strategic planning, technology deployment, and continuous process improvement.

Shannon and his CCS team work to optimize customer-facing processes and technologies that can get in the way of growing revenue and improving customer experience. With Shannon’s help, clients can be sure to realize the full benefits of the sales execution and effectiveness solutions implemented by Business Efficacy, and allow the sales team to focus on revenue generation.

His obsession for driving revenue growth through customer-centeredness and continuous process improvement is balanced with a pragmatic approach. CCS leverages insights collected from customers to ensure that the necessary improvements are valued by customers, and will, in fact, lead customers to spend more, stay longer, and refer others. Through these efforts, CCS helps companies develop customer relationships that create sustainable competitive differentiation.

Shannon and his team’s unrelenting pursuit of customer intimacy and operational excellence has delivered improvements in sales revenue, operational cost, organizational effectiveness, and system efficiency for clients of all sizes.

LINDA MAXWELL
LINDA MAXWELL
ALLIANCE PARTNER

Early in her career, Linda Maxwell saw companies of all kinds spend thousands and even millions of dollars on sales training and strategies, only to see them fail to put those lessons to use.

It was the impetus for her efforts to co-found Business Efficacy.

Today, as Business Efficacy’s CEO, Linda leads a team of experienced consultants who not only work to share a wealth of proven sales knowledge with clients but to drive execution on the activities that matter most.

Working with sales managers and other leaders responsible for business development, she and her team help organizations transform their sales mindset and processes to achieve real and sustainable growth.

Linda’s insights help identify and eliminate barriers to success. She equips sales leaders with practical and effective tools aimed at fostering their development. And she offers strategies that help clients quickly and confidently lay a path to higher levels of performance.

Anyone who has worked with Linda knows it’s a challenge that inspires her and one that she pursues with great passion.