What We Solve
Use customer feedback to find growth opportunities and reduce retention risk.
Collapse the learning curve for new leaders and help them build relationships with their teams and customers.
Use employee knowledge, ideas, and creativity to drive organizational improvements and meet goals.
By The Numbers
E.G. Insight has decades of successful experience helping companies just like yours:
Years in Business
Countries Served Worldwide
Number of Organizations Served
What We Do
From our Customer Review process to online surveys to focus groups, E.G. Insight offers a range of products to meet your customer experience needs.
Who We Work With
Over the past 20 years, E.G. Insight has worked with global clients to gather and analyze information about their strategic accounts.
What We Believe
You never know enough to stop listening
Listening to customers often confirms what you already believe (no harm in that!), but you might also be amazed at what you didn’t know. As fast as companies change and contacts turn over, it’s nearly impossible to have all the answers, and your assumptions just might be your undoing.
Not all customers are created equal
Some are just plain more important to your success. Make sure you’re talking to the right people in the right places because who you listen to matters. A lot.
If it’s the voice of the customer, let’s actually hear their voices.
Truly listening to the voice of the customer requires letting them speak. To you and your people. Not to us. Not to a website. To you.
Sure, BIG data is cool and all, but…
Big data is about seeing patterns and spotting trends in the masses of information organizations now have at their disposal and then using the insights to make decisions. Clients have told us that we help them see the “close data” – the needs, preferences, challenges and opportunities facing individual customers. Big data helps you observe the forest; we think seeing the trees is pretty important too.
It’s all just data until you use it.
There are some wonderful tools that capture, quantify, analyze and report customer data. But having the best systems and the most insightful data doesn’t win the game. It’s doing something with the information that’s the ultimate accomplishment. If your data doesn’t inspire action, why bother?
Your value isn’t defined by a score.
One thing we’ve learned: A customer’s definition of value is elusive. Scores don’t fully capture it. They’re a blunt instrument. The complete picture is revealed in the stories customers tell about you. Value shows itself in the unmeasurable moments: When your people showed commitment and put the customer first. When a customer took a risk and put the trust in your team to perform. Capture the unmeasurable moments or live and die by the score.
Your method is your message.
Business relationships matter. Customers want to be heard. How you listen makes an impression, and some conversations are just better when they’re face to face. Why gather feedback the same old way others do when you can make it an experience that sends a strong message to your customer? That they matter. That they’re important.
Blog: Insight to Action
- April 27, 2020
- April 10, 2018
- August 12, 2018