What We Solve

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Use customer feedback to find growth opportunities and reduce retention risk.

Is your voice of customer data in danger of becoming dashboard fodder?

Use the right method to reach the right audience to get the information you really need.

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Do customers see supplier mergers and acquisitions as risks or opportunities? Yes.

Collapse the learning curve for new leaders and help them build relationships with their teams and customers.

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If your company’s growing, your VoC program probably should be too.

Knowing the answers can be the key to winning the next time.

Use employee knowledge, ideas, and creativity to drive organizational improvements and meet goals.

They’re nearly universal truths: competition is fierce and loyalty ain’t what it used to be.

By The Numbers

E.G. Insight has decades of successful experience helping companies just like yours:

30

Years in Business

300,000+

Interviews Conducted

70+

Countries Served Worldwide

1234+

Number of Organizations Served

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What We Do


From our Customer Review process to online surveys to focus groups, E.G. Insight offers a range of products to meet your customer experience needs.

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Who We Work With


Over the past 20 years, E.G. Insight has worked with global clients to gather and analyze information about their strategic accounts.

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Success Stories


Pressure for growth was coming from the top down; the company was maturing and needed a more robust way of buying

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What We Believe


  • You never know enough to stop listening

    Listening to customers often confirms what you already believe (no harm in that!), but you might also be amazed at what you didn’t know. As fast as companies change and contacts turn over, it’s nearly impossible to have all the answers, and your assumptions just might be your undoing.

  • Not all customers are created equal

    Some are just plain more important to your success. Make sure you’re talking to the right people in the right places because who you listen to matters. A lot.

  • If it’s the voice of the customer, let’s actually hear their voices.

    Truly listening to the voice of the customer requires letting them speak. To you and your people. Not to us. Not to a website. To you.

  • Sure, BIG data is cool and all, but…

    Big data is about seeing patterns and spotting trends in the masses of information organizations now have at their disposal and then using the insights to make decisions. Clients have told us that we help them see the “close data” – the needs, preferences, challenges and opportunities facing individual customers. Big data helps you observe the forest; we think seeing the trees is pretty important too.

  • It’s all just data until you use it.

    There are some wonderful tools that capture, quantify, analyze and report customer data. But having the best systems and the most insightful data doesn’t win the game. It’s doing something with the information that’s the ultimate accomplishment. If your data doesn’t inspire action, why bother?

  • Your value isn’t defined by a score.

    One thing we’ve learned: A customer’s definition of value is elusive. Scores don’t fully capture it. They’re a blunt instrument. The complete picture is revealed in the stories customers tell about you. Value shows itself in the unmeasurable moments: When your people showed commitment and put the customer first. When a customer took a risk and put the trust in your team to perform. Capture the unmeasurable moments or live and die by the score.

  • Your method is your message.

    Business relationships matter. Customers want to be heard. How you listen makes an impression, and some conversations are just better when they’re face to face. Why gather feedback the same old way others do when you can make it an experience that sends a strong message to your customer? That they matter. That they’re important.

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