You’ve launched a voice of the customer initiative, gathered the data, and crunched the numbers, but the pieces aren’t quite coming together: It still feels like there’s more to learn and better ways to implement what you have discovered so far. It’s probably time to consider a focus group.
Focus groups are an excellent way to get more from your customer feedback. E.G. Insight is a full-service focus group provider.
We enjoy bringing your key buyers together to discuss your business and how you can be better. Our approach is thorough, insightful, and dynamic – and completely tailored to who you are and those you serve.
Beyond the obvious data-mining and relationship-building opportunities, focus groups can be a lot of fun to participate in. With the right focus group experience, customers truly get a sense of their importance to the decisions you make every day.