Getting feedback from high-level customer contacts can be a challenge with traditional “voice of the customer” approaches, but members of customer advisory boards consistently say that they welcome the opportunity to have input on the strategies and plans of their partners.
Advisory boards formalize that process and help to create competitive advantage by demonstrating a clear commitment to listening to customers and creating tighter bonds with high-level contacts.
Outside facilitation helps members to candidly discuss common issues facing their companies and offer rich feedback regarding the supplier-sponsor’s products, services, and performance.