The 2008 year-end special feature in the Stillwater Gazette (Minnesota) featured the following about E.G. Insight’s involvement in a community survey:
“E.G. Insight Managing Partner Gary Gerds told District 834 board members he offered to conduct the survey at no cost partly because he hoped to help the school system meet challenges that didn’t exist when his two children were students in the district.
‘Like it or not, you’ve got a lot of competition … so you need to understand your strengths and your opportunities, and how you can leverage those to compete more effectively,’ he said.
Gerds and his associates urged the school district to do a better job communicating with parents, even after they enroll their students in other schools. Specifically, they suggested playing up the school system’s perceived strengths in academics, arts and athletics while simultaneously taking steps to mitigate the downsides that come with being one of the largest districts in the state.”