logologologologo
  • Home
  • What We Do
    • Customer Review Process
    • Customer Surveys
    • Employee Surveys
    • Market Studies
    • TALK2 Employee Interviews
    • Customer Advisory Boards
    • Focus Groups
    • Partner and Supplier Reviews
  • What We Solve
    • Mergers & Acquisitions
    • Fast Start For New Leaders
    • Get More from Your VoC
    • Beyond the Employee Survey
    • Why did we win? How did we lose?
    • When Measurement Isn’t Enough
    • Voice of Customer Maturity
    • Customer 9-1-1
    • Retaining and Growing Customers
  • Who We Work With
    • Our Clients
    • Our Partners
  • About Us
    • Our Team
    • Success Stories
  • News
  • Contact
What Can the Navy SEALs Teach You About Your Customers?
October 5, 2009
Do Your Customers Think of You as a Trusted Advisor?
November 3, 2009

E.G. Insight Shares Customer Survey Expertise with College Students

Published by Nick Wassenberg at October 12, 2009
Categories
  • E.G. Insight in the News
Tags

St. Paul, MN (October 12, 2009) – St. Olaf College welcomes two team members from E.G. Insight to present “Four Steps in Conducting an Effective Survey” to students in its Entrepreneurial Studies program.

The material for the session includes lessons in defining research objectives, tips on effective questionnaire design, and guidelines for collecting reliable, valid data. Students will also be shown best practices in analyzing and reporting results, as well as some real-world examples of organizations making critical business decisions based on customer feedback.

The course will be lead by two consultants from E.G. Insight; Eric Engwall, Managing Partner, and Paul Edwards, Research Consultant. Engwall’s background includes leading teams of research professionals, as well as developing and implementing large-scale customer feedback initiatives with clients around the world. Edwards’ specialty is the analysis and interpretation of quantitative and qualitative data, with special emphasis on survey feedback.

“Getting the opportunity to share what we’ve learned with the next generation of entrepreneurs and marketing research professionals is a real treat. It helps to give a fresh perspective on the work we do. Helping students understand the importance of gathering customer feedback is something I feel strongly about,” said Engwall.

Edwards added, “Most students have experienced a customer survey as a consumer, but what’s important to keep in mind is that there’s a right way – and a wrong way – to collect feedback. Since understanding the needs of the customers is vital for any business, having a better understanding of how the survey design and implementation process works will help these students be better marketers and businesspeople.”

The session will take place on October 12 at St. Olaf College in Northfield, Minnesota. Engwall is an alumnus of St. Olaf and this will be the fifth year he has volunteered as a guest lecturer as part of the College’s Finstad Program for Entrepreneurial Studies.

UPDATE: Eric and Paul were pleased to receive the following positive feedback about their guest lecturer event:

“What a wonderful job you both did to introduce effective survey methods to the class. Your enthusiasm for the topic was infectious and the students are now excited to get started on their assignments…they are prepared and have a good sense of what and how to do it. Thank you for your time, effort, and great energy!”
Sian Muir
Director, Management Studies; St. Olaf College

“Eric and Paul – Big thanks for the helpful hints and instructions about administering surveys. I have a better understanding of the process and am encouraged to know we have resources to support us. Thanks for your preparation and great enthusiasm!”
Jenny Kramm
Entrepreneurship Student, St. Olaf College

For more information about the course details, materials, or guest lecturers, please visit www.eginsight.com, email info@eginsight.com, or call 1.651.288.1460.

About E.G. Insight
E.G. Insight helps organizations worldwide collect and interpret customer feedback to build stronger relationships with key customers and make better business decisions. For more information about
E.G. Insight, visit www.eginsight.com.

###

Share
Nick Wassenberg
Nick Wassenberg

Related posts

April 10, 2018

E.G. Insight Announces New Alliances


Read more
May 17, 2010

E.G. Insight’s Gary Gerds Shares Best Practices in Gathering Actionable Business-to-Business Customer Feedback


Read more
June 22, 2009

Bsquared Consulting and E.G. Insight Meet with Aerospace Leaders to Share Best Practices for Using Business-to-Business Customer Feedback to Improve Quality


Read more

Comments are closed.

  • What We Solve
  • What We Do
  • News
  • Contact
  • Our Team
  • Our Clients
  • Our Partners
  • Success Stories

Contact us

PO Box 240355
St Paul, MN 55124-0355

info@eginsight.com
(651)288-1460

© 2019 E.G. Insight, Inc. All Rights Reserved. Website Design by: eMod, LLC