June 14, 2010
Published by Nick Wassenberg at June 14, 2010
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What Did Mark Twain Know About Business-to-Business Customers?

As we’ve mentioned before, data about customers is multiplying. But information about customers – the kind that informs confident business decisions – can be harder to […]
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May 26, 2010
Published by Nick Wassenberg at May 26, 2010
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E.G. Insight’s Eric Engwall and Nick Wassenberg Featured in Business Insider’s Voice of the Customer Series

As part of a series outlining the purposes, objectives, and tools used by companies worldwide, Business Insider spoke with a group of customer research experts to […]
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April 27, 2010
Published by Nick Wassenberg at April 27, 2010
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Are Your Customer Relationships “Emotionally Intelligent”?

For months, best-selling author Dan Pink has posted examples of “emotionally intelligent” signage on his blog. These examples appeal to human emotions and use humor, sarcasm, […]
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April 19, 2010
Published by Nick Wassenberg at April 19, 2010
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Three Reasons to Add Face-to-Face Reviews to Your Customer Feedback Efforts

As technology advances, the methods available to collect customer feedback multiply. With social media sites (blogs, Facebook, and Twitter), web-based surveys, and post-transaction reviews on sites […]
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March 8, 2010
Published by Nick Wassenberg at March 8, 2010
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The Customer Confidence Crisis – Why Now is the Time to Rebuild Your Customers’ Trust

Over the past few weeks, the media has been buzzing about the 2010 Edelman Trust Barometer study (details here). It measures and reports the level of […]
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February 11, 2010
Published by Nick Wassenberg at February 11, 2010
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Customers Often Say It Best

As a company that helps other organizations listen to their customers, we also make a point to actively gather feedback from our own clients. And when […]
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November 17, 2009
Published by Nick Wassenberg at November 17, 2009
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Gathering Business-to-Business Customer Feedback: Three Rules to Break

I’m not saying sales and marketing leaders in the business-to-consumer (B2C) space have it easy. They don’t. But they often do have relatively easy access to […]
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October 12, 2009
Published by Nick Wassenberg at October 12, 2009
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E.G. Insight Shares Customer Survey Expertise with College Students

St. Paul, MN (October 12, 2009) – St. Olaf College welcomes two team members from E.G. Insight to present “Four Steps in Conducting an Effective Survey” […]
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June 12, 2009
Published by Nick Wassenberg at June 12, 2009
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The Collapse of Supplier Trust – and Four Steps to Rebuild It

A recent article from the Harvard Business Review states that the level of trust organizations have in their suppliers is a casualty of the economic downturn. […]
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