We’ve heard a lot recently about “essential work.” Physicians, nurses, and medical assistants? Essential. Grocery store clerks, cashiers, and trash collectors? Essential. Teachers and law enforcement? […]
Buyers don’t want your salespeople to just be wandering their hallways in search of the next deal. What they do want is the specialized knowledge and advice that their suppliers can provide.
Customers often feel their issue is not receiving the attention it deserves – not because this is necessarily true, but because they are not communicated to about efforts underway to solve their problem.