November 20, 2019

Customers and Baseball – It’s Not All About the Home Runs

Photo by Jason Weingardt on Unsplash I’m not one to use a lot of sports analogies or references in business, but I’m going to ask for your forgiveness just […]
May 1, 2017

Listening to Solve; Listening to Relate

I recently had a conversation with a friend that was facing a tough decision and was feeling a certain amount of distress over the predicament she […]
May 13, 2013

Obsolete? Customers Beg to Differ

Buyers don’t want your salespeople to just be wandering their hallways in search of the next deal. What they do want is the specialized knowledge and advice that their suppliers can provide.
September 29, 2012

7 Things Customers Want

We all know that the lists of customer wants, needs, complaints and requests can be quite long and varied. These are just some of the themes gathered from the customer complaints and compliments heard by our clients.
October 25, 2011

Your best deserve better…

While it’s not at all unusual for us to be working alongside a survey provider within a common client, the obvious question always is: “If you’re satisfied with what you’re already doing, why do you need another approach?”
July 27, 2011

It’s all about Price! (True or False?)

In the words of one purchasing manager, "Price is everything, and it's nothing."
July 13, 2011

Customer Relationships and the Trap of the Familiar

To avoid missing opportunities and failing to see potential threats in customer relationships, consciously change your routine. Look at your customer from a new angle.
February 11, 2011

Is It About Value or Business Benefit?

For the past 20 years E.G. Insight has been in the business of helping our Global 1000 clients collect feedback from their most valuable customers. Our […]
November 22, 2010

Going Old School

In casual conversation it’s not uncommon to hear someone described as being “old school.” Most often it’s not an ageist insult, but a compliment – a […]