Eric Engwall – Page 2

November 22, 2010

Published by Eric Engwall at November 22, 2010

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Going Old School

In casual conversation it’s not uncommon to hear someone described as being “old school.” Most often it’s not an ageist insult, but a compliment – a […]

November 9, 2010

Published by Eric Engwall at November 9, 2010

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Point of View

What Can a Coffee Cup Teach You About Innovation?

Sometimes lessons come from the most familiar and mundane places. With all due respect to the makers and marketers of disposable coffee cups and the lids […]

August 12, 2010

Published by Eric Engwall at August 12, 2010

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Clarity in B2B Customer Communications

I recently met with a consultant from another firm that is interested in partnering with us at E.G. Insight. The conversation with her got me thinking […]

August 9, 2010

Published by Eric Engwall at August 9, 2010

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Your Customer is Sending an Invitation… Don’t Forget to RSVP

After more than ten years in this business, I have read thousands of interviews our clients have conducted with their most important customers. I am sometimes […]

March 31, 2010

Published by Eric Engwall at March 31, 2010

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Going Beyond Responsiveness to Meet Customer Needs

In our work with clients, we help them to understand the confidence that their key customers have in their current and future ability to meet their […]

January 19, 2010

Published by Eric Engwall at January 19, 2010

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Where Do Customer Demands Come From?

When thinking about business-to-business customers, we rarely think about pizza chains – but maybe we should. Consider Domino’s Pizza: Advances in technology have helped improve their […]

November 3, 2009

Published by Eric Engwall at November 3, 2009

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Do Your Customers Think of You as a Trusted Advisor?

There is no shortage of salespeople competing for their customers’ time and share of wallet. There is no shortage of noise and clutter in the system; […]

October 5, 2009

Published by Eric Engwall at October 5, 2009

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What Can the Navy SEALs Teach You About Your Customers?

In the September issue of Inc. Magazine, Alden Mills, founder of Perfect Fitness shares a part of his experience with Navy SEAL training: “They’d say, ‘OK, […]

September 22, 2009

Published by Eric Engwall at September 22, 2009

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The Seven Deadly Sins of a B2B Voice of the Customer Program – and How to Avoid Them

As noted in a previous article, the current global economy presents a huge opportunity for business-to-business sales organizations to actively listen to their customers. But there […]