February 23, 2016
Published by Gary Gerds at February 23, 2016
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Repairing Relationships with an At-Risk Account

Using the Customer Review process to Rebuild B-to-B Customer Confidence  The Challenge For two months, an Account Executive at our financial industry client had been trying […]
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September 17, 2012
Published by Gary Gerds at September 17, 2012
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Own the Problem

Customers often say some of their suppliers lack a sense of urgency when things go wrong. They also say that their very best service providers respond quickly, […]
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February 11, 2011
Published by Eric Engwall at February 11, 2011
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Is It About Value or Business Benefit?

For the past 20 years E.G. Insight has been in the business of helping our Global 1000 clients collect feedback from their most valuable customers. Our […]
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November 22, 2010
Published by Eric Engwall at November 22, 2010
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Going Old School

In casual conversation it’s not uncommon to hear someone described as being “old school.” Most often it’s not an ageist insult, but a compliment – a […]
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August 27, 2010
Published by Rhonda Sunnarborg at August 27, 2010
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Listening with an Ear For Innovation

In Alan Murray’s latest Wall Street Journal article, he mentions that when the Journal’s CEO Council was asked to name the most influential business book, many […]
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August 24, 2010
Published by Rhonda Sunnarborg at August 24, 2010
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Who Are Your Competitors?

Did anybody else read the latest Fast Company article about Blockbuster? In it Kevin Lewis, the head of Blockbuster’s digital strategy, makes the following comment about […]
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August 9, 2010
Published by Eric Engwall at August 9, 2010
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Your Customer is Sending an Invitation… Don’t Forget to RSVP

After more than ten years in this business, I have read thousands of interviews our clients have conducted with their most important customers. I am sometimes […]
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August 3, 2010
Published by Rhonda Sunnarborg at August 3, 2010
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The Client Review Process and Winning Work

At E.G. Insight, we know that structured feedback conversations with your most important customers pave the way for winning more business. Recently, Senior Consultant Rhonda Sunnarborg […]
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June 14, 2010
Published by Nick Wassenberg at June 14, 2010
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What Did Mark Twain Know About Business-to-Business Customers?

As we’ve mentioned before, data about customers is multiplying. But information about customers – the kind that informs confident business decisions – can be harder to […]
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