April 10, 2018

E.G. Insight Announces New Alliances

E.G. Partners with Sales Execution and Process Improvement Firms Saint Paul, MN, April 9, 2018 – The leaders of Business Efficacy, Customer Centered Strategies and E.G. […]
August 12, 2018

B2C Influences on B2B Customer Expectations

We’re pleased to introduce our first guest blogger, Shannon Gronemeyer of Customer Centered Strategies. CCS is one of E.G. Insight’s alliance partners, and is a natural […]
February 23, 2016

Repairing Relationships with an At-Risk Account

Using the Customer Review process to Rebuild B-to-B Customer Confidence  The Challenge For two months, an Account Executive at our financial industry client had been trying […]
May 1, 2017

Listening to Solve; Listening to Relate

I recently had a conversation with a friend that was facing a tough decision and was feeling a certain amount of distress over the predicament she […]
November 20, 2019

Customers and Baseball – It’s Not All About the Home Runs

Photo by Jason Weingardt on Unsplash I’m not one to use a lot of sports analogies or references in business, but I’m going to ask for your forgiveness just […]
September 29, 2012

7 Things Customers Want

We all know that the lists of customer wants, needs, complaints and requests can be quite long and varied. These are just some of the themes gathered from the customer complaints and compliments heard by our clients.
May 13, 2013

Obsolete? Customers Beg to Differ

Buyers don’t want your salespeople to just be wandering their hallways in search of the next deal. What they do want is the specialized knowledge and advice that their suppliers can provide.
July 27, 2011

It’s all about Price! (True or False?)

In the words of one purchasing manager, "Price is everything, and it's nothing."