November 20, 2019

Customers and Baseball – It’s Not All About the Home Runs

Photo by Jason Weingardt on Unsplash I’m not one to use a lot of sports analogies or references in business, but I’m going to ask for your forgiveness just […]
April 10, 2018

E.G. Insight Announces New Alliances

E.G. Partners with Sales Execution and Process Improvement Firms Saint Paul, MN, April 9, 2018 – The leaders of Business Efficacy, Customer Centered Strategies and E.G. […]
May 1, 2017

Listening to Solve; Listening to Relate

I recently had a conversation with a friend that was facing a tough decision and was feeling a certain amount of distress over the predicament she […]
October 4, 2016

Communication is key – do you know what I mean?

Is your company’s feedback initiative structured to capture your customers’ actual challenges and expectations?
February 23, 2016

Repairing Relationships with an At-Risk Account

Using the Customer Review process to Rebuild B-to-B Customer Confidence  The Challenge For two months, an Account Executive at our financial industry client had been trying […]
May 13, 2013

Obsolete? Customers Beg to Differ

Buyers don’t want your salespeople to just be wandering their hallways in search of the next deal. What they do want is the specialized knowledge and advice that their suppliers can provide.
September 29, 2012

7 Things Customers Want

We all know that the lists of customer wants, needs, complaints and requests can be quite long and varied. These are just some of the themes gathered from the customer complaints and compliments heard by our clients.
February 6, 2012

“Quality has always been about the fine points…”

“Quality has always been about the fine points…”  – Don Cornelius Quality is about the details, the little things that make a difference. And like value, […]
October 25, 2011

Your best deserve better…

While it’s not at all unusual for us to be working alongside a survey provider within a common client, the obvious question always is: “If you’re satisfied with what you’re already doing, why do you need another approach?”