We recently had the privilege of facilitating a Customer Board of Directors meeting for the services division of one of our clients, a Fortune 500 industrial manufacturer. Our client brought together senior-level people (including COOs, Directors, and VPs) from their key accounts for two main reasons:
1. To get feedback on their strategy
2. To build high-level relationships within key accounts
As you’d expect, board members had plenty to say about their suppliers’ performance and the future of their own companies. It’s always fascinating to hear these types of conversations and to help our client shift their strategy as a result of executive-level feedback.
Below are some of the key takeaways we gathered from our discussions:
We’ve been a part of this client’s Customer Board of Directors process for several years, and while the board members have changed, the importance of the insight that comes out of these discussions has not wavered. Our client needs input from key contacts at high levels, and this process helps them get it.
As an unintended benefit, our client organization has seen new business opportunities emerge from this annual event. Customers that talk to each other about the solutions and results our client provided does as much as any sales call or marketing message ever could. Good things happen when customers get together. Who knew?