February 6, 2012
Published by Rhonda Sunnarborg at February 6, 2012
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“Quality has always been about the fine points…”

“Quality has always been about the fine points…”  – Don Cornelius Quality is about the details, the little things that make a difference. And like value, […]
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October 25, 2011
Published by Eric Engwall at October 25, 2011
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Your best deserve better…

While it’s not at all unusual for us to be working alongside a survey provider within a common client, the obvious question always is: “If you’re satisfied with what you’re already doing, why do you need another approach?”
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July 27, 2011
Published by Eric Engwall at July 27, 2011
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It’s all about Price! (True or False?)

In the words of one purchasing manager, "Price is everything, and it's nothing."
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February 11, 2011
Published by Eric Engwall at February 11, 2011
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Is It About Value or Business Benefit?

For the past 20 years E.G. Insight has been in the business of helping our Global 1000 clients collect feedback from their most valuable customers. Our […]
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November 22, 2010
Published by Eric Engwall at November 22, 2010
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Going Old School

In casual conversation it’s not uncommon to hear someone described as being “old school.” Most often it’s not an ageist insult, but a compliment – a […]
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August 27, 2010
Published by Rhonda Sunnarborg at August 27, 2010
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Listening with an Ear For Innovation

In Alan Murray’s latest Wall Street Journal article, he mentions that when the Journal’s CEO Council was asked to name the most influential business book, many […]
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August 24, 2010
Published by Rhonda Sunnarborg at August 24, 2010
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Who Are Your Competitors?

Did anybody else read the latest Fast Company article about Blockbuster? In it Kevin Lewis, the head of Blockbuster’s digital strategy, makes the following comment about […]
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August 9, 2010
Published by Eric Engwall at August 9, 2010
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Your Customer is Sending an Invitation… Don’t Forget to RSVP

After more than ten years in this business, I have read thousands of interviews our clients have conducted with their most important customers. I am sometimes […]
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August 3, 2010
Published by Rhonda Sunnarborg at August 3, 2010
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The Client Review Process and Winning Work

At E.G. Insight, we know that structured feedback conversations with your most important customers pave the way for winning more business. Recently, Senior Consultant Rhonda Sunnarborg […]
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