August 12, 2010

Clarity in B2B Customer Communications

I recently met with a consultant from another firm that is interested in partnering with us at E.G. Insight. The conversation with her got me thinking […]
August 9, 2010

Your Customer is Sending an Invitation… Don’t Forget to RSVP

After more than ten years in this business, I have read thousands of interviews our clients have conducted with their most important customers. I am sometimes […]
August 3, 2010

The Client Review Process and Winning Work

At E.G. Insight, we know that structured feedback conversations with your most important customers pave the way for winning more business. Recently, Senior Consultant Rhonda Sunnarborg […]
June 14, 2010

What Did Mark Twain Know About Business-to-Business Customers?

As we’ve mentioned before, data about customers is multiplying. But information about customers – the kind that informs confident business decisions – can be harder to […]
May 26, 2010

E.G. Insight’s Eric Engwall and Nick Wassenberg Featured in Business Insider’s Voice of the Customer Series

As part of a series outlining the purposes, objectives, and tools used by companies worldwide, Business Insider spoke with a group of customer research experts to […]
May 17, 2010

E.G. Insight’s Gary Gerds Shares Best Practices in Gathering Actionable Business-to-Business Customer Feedback

May 17, 2010 – Düsseldorf, Germany – In ongoing Voice of the Customer work with a global chemical company, Gary Gerds of E.G. Insight will conduct […]
April 27, 2010

Are Your Customer Relationships “Emotionally Intelligent”?

For months, best-selling author Dan Pink has posted examples of “emotionally intelligent” signage on his blog. These examples appeal to human emotions and use humor, sarcasm, […]
April 19, 2010

Three Reasons to Add Face-to-Face Reviews to Your Customer Feedback Efforts

As technology advances, the methods available to collect customer feedback multiply. With social media sites (blogs, Facebook, and Twitter), web-based surveys, and post-transaction reviews on sites […]
March 31, 2010

Going Beyond Responsiveness to Meet Customer Needs

In our work with clients, we help them to understand the confidence that their key customers have in their current and future ability to meet their […]