November 3, 2009

Do Your Customers Think of You as a Trusted Advisor?

There is no shortage of salespeople competing for their customers’ time and share of wallet. There is no shortage of noise and clutter in the system; […]
October 12, 2009

E.G. Insight Shares Customer Survey Expertise with College Students

St. Paul, MN (October 12, 2009) – St. Olaf College welcomes two team members from E.G. Insight to present “Four Steps in Conducting an Effective Survey” […]
October 5, 2009

What Can the Navy SEALs Teach You About Your Customers?

In the September issue of Inc. Magazine, Alden Mills, founder of Perfect Fitness shares a part of his experience with Navy SEAL training: “They’d say, ‘OK, […]
September 22, 2009

The Seven Deadly Sins of a B2B Voice of the Customer Program – and How to Avoid Them

As noted in a previous article, the current global economy presents a huge opportunity for business-to-business sales organizations to actively listen to their customers. But there […]
September 9, 2009

How Do You Build an Improvement Plan Around Yellow?

For some time, it’s been popular to simplify the customer feedback reporting process to three colors: Red, Yellow and Green. If it works for traffic signals, […]
August 26, 2009

The Method is the Message

Just for a moment, imagine this scenario: A husband and wife are celebrating their 15th wedding anniversary with a romantic dinner at their favorite Italian restaurant. […]
August 20, 2009

Success Story: How a Global B2B Supplier Uses the Customer Review Process to Build a Competitive Edge

THE CLIENT A Fortune 500 adhesive manufacturer supplying products to automotive manufacturers around the world. THE CHALLENGE It’s no secret that in the automotive industry, quality, […]
August 11, 2009

When is the Lowest Price Not the Best Price?

The Situation: Let’s start with the facts. Fact one: Here in Minnesota, we’re in the middle of the driest spring and summer in the past 75 […]
July 15, 2009

An Uncomfortable Truth: Your Most Important Customers Are Talking About You

We don’t need to remind you that these are difficult times. Keeping your best customers is the key to stabilizing your business, growing revenue, and maintaining […]