April 8, 2009

Can Your Survey Sell?

When is the last time your customer survey made a sale? At E.G. Insight, we think surveys are great tools – for some things. Surveys can […]
March 25, 2009

E.G. Insight Completes 2009 Study on Business-to-Business Customer Satisfaction, Confidence, and Loyalty

Saint Paul, MN, March 25, 2009 – The customer research and consulting firm E.G. Insight has created the 2009 edition of its benchmarking report which uses […]
March 6, 2009

Benefits of the Customer Review Process: Feedback from a Client-focused Organization

The following is a summary of a discussion between E.G. Insight Senior Consultant Rhonda Sunnarborg and an Executive Director with a client currently implementing a CRp® […]
February 18, 2009

What Data Should You Ignore?

I recently saw a great video from the author and thought leader Malcolm Gladwell. Basically, his point is that when it comes to data, less is […]
February 13, 2009

Is Your Company Irritating Customers?

Your first reaction to this question is to say “of course not.” No sane company in today’s economy—or any economy for that matter—wants to irritate its […]
February 10, 2009

Learning from Tony Soprano

In an attempt to fill the gaps in my pop culture knowledge, I recently watched the last season of the acclaimed series, The Sopranos. My favorite […]
February 3, 2009

E.G. Insight Survey Success Featured in “Top Stories of 2008”

The 2008 year-end special feature in the Stillwater Gazette (Minnesota) featured the following about E.G. Insight’s involvement in a community survey: “E.G. Insight Managing Partner Gary […]
January 25, 2009

B2B Customer Satisfaction Survey: Advanced Analysis Methods for Impact

Client A global company specializing in providing product testing systems to large manufacturers. More than 78% of the client’s revenue came from large accounts, which made […]
December 20, 2008

Business-to-Business Customer Loyalty: Cultural Differences

E.G. Insight Begins Cross-Cultural Research on Business-to-Business Customer Confidence, Satisfaction, and Loyalty Saint Paul, MN, November, 2008 – The customer research and consulting firm, E.G. Insight, […]