February 18, 2009

What Data Should You Ignore?

I recently saw a great video from the author and thought leader Malcolm Gladwell. Basically, his point is that when it comes to data, less is […]
February 13, 2009

Is Your Company Irritating Customers?

Your first reaction to this question is to say “of course not.” No sane company in today’s economy—or any economy for that matter—wants to irritate its […]
February 10, 2009

Learning from Tony Soprano

In an attempt to fill the gaps in my pop culture knowledge, I recently watched the last season of the acclaimed series, The Sopranos. My favorite […]
February 3, 2009

E.G. Insight Survey Success Featured in “Top Stories of 2008”

The 2008 year-end special feature in the Stillwater Gazette (Minnesota) featured the following about E.G. Insight’s involvement in a community survey: “E.G. Insight Managing Partner Gary […]
January 25, 2009

B2B Customer Satisfaction Survey: Advanced Analysis Methods for Impact

Client A global company specializing in providing product testing systems to large manufacturers. More than 78% of the client’s revenue came from large accounts, which made […]
December 20, 2008

Business-to-Business Customer Loyalty: Cultural Differences

E.G. Insight Begins Cross-Cultural Research on Business-to-Business Customer Confidence, Satisfaction, and Loyalty Saint Paul, MN, November, 2008 – The customer research and consulting firm, E.G. Insight, […]
December 13, 2008

Clear Sidewalks

This last weekend, we got our first snowfall which required shoveling. (For those out-of-staters who think it might be fun to hoist the pretty flakes, tally […]