July 27, 2011
Published by Eric Engwall at July 27, 2011
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It’s all about Price! (True or False?)

In the words of one purchasing manager, "Price is everything, and it's nothing."
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June 18, 2013
Published by Gary Gerds at June 18, 2013
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Communication is Everything

Customers often feel their issue is not receiving the attention it deserves – not because this is necessarily true, but because they are not communicated to about efforts underway to solve their problem.
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July 13, 2011
Published by Eric Engwall at July 13, 2011
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Customer Relationships and the Trap of the Familiar

To avoid missing opportunities and failing to see potential threats in customer relationships, consciously change your routine. Look at your customer from a new angle.
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February 11, 2011
Published by Eric Engwall at February 11, 2011
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Is It About Value or Business Benefit?

For the past 20 years E.G. Insight has been in the business of helping our Global 1000 clients collect feedback from their most valuable customers. Our […]
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January 13, 2011
Published by Gary Gerds at January 13, 2011
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Don’t try to “boil the ocean!”

As the New Year unfolds, we begin to feel the pressure to improve our lives overnight. Resolutions are made to eat better, exercise more, stress less, […]
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December 14, 2010
Published by Gary Gerds at December 14, 2010
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Sometimes Little Things Drive Big Customer Decisions

A realtor once told me that home buyers often are swayed positively or negatively over very small things. Buyers sometimes reject a house because they don’t […]
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November 30, 2010
Published by Gary Gerds at November 30, 2010
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Relationship Equity

Kind of a strange term isn’t it? Relationship equity, hmm… Strong customer relationships can save the day. When problems arise, strong relationships help us get important […]
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November 22, 2010
Published by Eric Engwall at November 22, 2010
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Going Old School

In casual conversation it’s not uncommon to hear someone described as being “old school.” Most often it’s not an ageist insult, but a compliment – a […]
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November 15, 2010
Published by Gary Gerds at November 15, 2010
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Every Client Is Different – and Every Client Is The Same!

Twenty years. E.G. Insight recently celebrated its 20th year in the business of helping clients collect feedback from their most valuable customers. Throughout these 20 years […]
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